NEWS

13.11.2011

NEW YORK, November 13, 2011 – KRS NY llc., an upcoming global fragrance company, today announced that Stephan De Pla, has joined its Board of Directors as non-executive Board Member.

“I am pleased that Stephan has agreed to join the Board of KRS NY llc as member” said Marc Leclercq, who serves as KRS NY llc’s Chairman since 2011.
“His longstanding experience as consultant for several global companies will be an invaluable asset for Kristiansand New York, as we continue to grow and thrive. I look forward to working with Stephan.”

Britt Hovde Ross, CEO & President of KRS NY llc, noted, “I welcome the opportunity to tap Stephan’s unparalleled expertise.  With his arrival, the Kristiansand New York management team has an even stronger Board to rely upon.” Mr. De Pla said, “I am proud to join the Board of Kristiansand New York, one of the fastest growing fragrance companies in the world with a fantastic future and upcoming brands. I am looking forward to being closely involved with KRS NY llc.

Kristiansand New York was conceived in 2009 when two Norwegians, Britt Hovde Ross and actress Elisabeth Steen, met for the first time in NYC through mutual friends at a chic Soho store opening. Britt always dreamed of making her own fragrance even as a little girl. And with Elisabeth’s background in cosmetics and fragrance marketing, the two friends set out on a mission. They decided they wanted to make a men’s fragrance because there were few on the market they really loved and they wanted to make the sexiest fragrance possible. And what better way to create a fragrance than combining inspirations from the two places Britt and Elisabeth love most…New York and Kristiansand!